Read Our Story
FlowerSquare was built with a clear purpose: to supply high-quality flowers directly from trusted farms to the UK market, without unnecessary layers in between.
As a family-run business, we’ve always taken a hands-on approach, focusing on strong relationships, consistency and reliability.
We work closely with growers in Kenya and Ecuador, many of whom we’ve known and worked with for years.
By staying connected at source, we’re able to maintain control over quality while ensuring every order meets the standards expected by professional florists and wholesalers.
How We Got Here
The business began with a simple idea: to do things properly. Instead of relying on large, impersonal supply chains, we focused on building direct connections with farms we trust.
Starting small allowed us to understand every part of the process, from sourcing and selection to delivery. That foundation is what shaped the way we operate today, with attention to detail and consistency at the centre of everything we do.
Our Story Continues
FlowerSquare UK continues to grow by focusing on the same principles that shaped the business from the start: reliable sourcing, consistent quality and strong relationships.
We have expanded our farm network, strengthened our supply chain and built lasting partnerships with florists, wholesalers and trade customers across the UK.
As the business moves forward, our approach remains simple. Stay close to the farms, keep standards high and deliver a service customers can rely on.
Meet The Team
The business is led by a hands-on team with a clear understanding of both sourcing and supply, built on strong roots within the industry.
Their focus has always been on developing direct relationships with trusted farms, maintaining consistent quality, and delivering a reliable service to florists and wholesalers.
By staying closely involved at every stage, from working directly with growers to overseeing supply into the UK, they ensure high standards are maintained, and every order meets expectations.
Director
Pritesh Lalitkumar
Pritesh helps lead FlowerSquare UK’s commercial direction, working closely with customers, farms and supply partners to maintain a reliable, quality-focused service.
Director
Ashit Lalitkumar
Ashit supports the daily running of FlowerSquare UK, helping manage sourcing, communication and supply processes to keep operations smooth and consistent.
“Behind every reliable flower supply is a strong relationship at source.”
- FlowerSquare UK
